Digital Menu Boards - Why Go Digital?

Digital signage is very versatile, and most quick serve restaurants are using this technique by installing digital menu boards. The retail food industry is determined by suggestive selling or higher-selling. Digital menu boards offer a vehicle to effectively and suggestively sell higher margin items in an attempt to increase profits and so generate a better return on investments. Besides, the clear benefit that digital has in contrast with the out-dated static versions, the following are other benefits:

Understanding the Up-selling Benefits

You do not should keep asking your prospects whether they "want fries making use of their meal" - the digital menu boards effectively achieve that job instead by creatively catching the customer's eye and enticing those to purchase. Due to the high screen resolution, viewers get a refined consider the food items, instead of looking at static images. During 2010 when Burger King first deployed digital menu boards within their London and Birmingham locations, their sales increased by 65% in just annually.

Display Menu Change and Prices Prices Quickly

Out-dated static boards are very cumbersome in terms of updating the menu regularly. With digital menu boards, making changes to the menu, including modifying prices or adding new items is a lot simpler and quicker. The software could be scheduled before hand to activate special promotions accurately, plus remotely managed to ensure head office has complete power over the whole network of screens.

Digital Signage Reduces Perceived Waiting

Adding some engaging content like menuinformation and facts. Alternatively, various forms of entertainment helps to reduce a customer's perceived waiting time. This gives customers a reason to hold looking at the screens along with the restaurant can inform clients about new products and promotions. Generally, consumers are given something worthwhile to complete as they either eat or wait, which ultimately results in a better customer experience.

Promote Brand Consistency

There is always a likelihood of an employee forgetting. Alternatively, even neglecting to make the appropriate changes to static menus. However, when you use digital menu boards, you are assured that all locations are consistent and correctly updated. A promotion can be launched in any way restaurant locations at the same time and monitored remotely. Additionally, once digital menu boards are installed, maintenance and updating are very simple. For more information please visit Centrally Managed Digital Menus

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